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The Company
ELM DESIGN is a clothing company that has been making waves with its imaginative collection which is inspired by Iceland’s unique landscape, art, and culture. The design is Icelandic, and the raw materials are sourced throughout the world.
ELM design retails in over 100 independents in the USA and is quickly making inroads into the European markets, selling its collections to most of the European countries. The biggest market is in the U.K.
Elm design is for example being represented at Harvey Nickhols, Selfridges and Liberty in London.
ELM Design was originally founded ten years ago as a knitwear company. ELM quickly grew beyond pure knitwear and the company has gone from strength to strength ever since. ELM has a loyal following among women of all ages who demand eclectic, beautiful and striking clothing.
The three women behind ELM Design are Erna - Lísbet - Matthildur.
They arranged their first initials to form the company’s brand name. Each woman comes from a different art and design background; however, they founded the company through their shared philosophy, that to design for women you need to understand women. Hence ELM ‘s brand statement:
“DESIGNED BY WOMEN FOR WOMEN.”
People
Erna Steina Guðmundsdóttir is trained as a textile designer, graduated from Iceland Academy of the Arts with a BA degree. Before joining ELM Erna Steina had a career as a designer of interior pieces.
Lísbet Sveinsdóttir graduated from the Iceland Academy of the Arts with a BA degree and from Kunstfackskolan in Stockholm with MA degree. Before joining ELM, Lísbet had a career as a painter.
Matthildur Halldórsdóttir studied drama in Denmark, London, India and Japan. Matthildur has an MSc in Drama Therapy from New York University. Before joining ELM Matthildur had a career as a drama therapist.
Current CEO is Kristín Ýr Hrafnkeldóttir. She holds a BA degree in Textile design from the Iceland Academy of the Arts, a Master Degree in Management from Pratt Institute in New York and is finishing a Master in Finance from Bifrost University in Iceland. Prior experience includes two years in business at Fleishmann Hilliard in New York and 6 years in Product Management with Össur Ltd, and the Icelandic Telecome.
Chairman of the Board is Arna Harðardóttir holds an MBA from Reykjavik University and has a degree in Business Economics from the University of Reading, England. Prior experience includes 9 years at Landsbanki as VP of Private Investor Services and VP of Fund Management.
Contact
ELM DESIGN
Show-room, Office and Shop
Laugavegur 1,
101 Reykjavík,
Iceland
Office Tel: +354 511 0992
Office Fax: +354 511 0993
Shop Tel: +354 511 0991
elm@elm.is
SALES DIRECTOR WORLDWIDE
David Leavens
Tel: +44 7973 670 859
davidleavens@gmail.com
ELM DESIGN USA
Mark Keller
American Director
14617 Barber Avenue
Warren, MI 48088
Tel: 586 202 00 08
Fax: 253 645 55 08
mark@elmdesignusa.net
ELM REPRESENTATIVE IN UK
Angela Quaintrell
Tel: +44 77 67 75 41 44
By appointment
angelaquaintrell@hotmail.com